Giró Group and Serfruit took part in Fruit Attraction 2025 with their new corporate image

Giró once again participated in Fruit Attraction 2025 together with their colleagues from Serfruit S.A. The fair was held at IFEMA Madrid from September 30 to October 2, 2025, consolidating itself once again as the main international meeting point for professionals in the fruit and vegetable sector.

During the event, Giró presented its latest solutions for fruit and vegetable packaging and new automation processes, while Serfruit unveiled its new corporate image in a year that was especially significant due to Giró’s centenary celebration.

The joint presence of both companies reinforced their commitment to innovation and to driving the global fruit and vegetable market.
In addition, this year we took advantage of the event to enjoy an unforgettable evening where we toasted to one hundred years of innovation, commitment, and shared growth. It was a gathering filled with memories, successes, and new goals to pursue.